February 3, 2010 4

Pantene TV commercial

By Matt in Advertising, Classical

Thai Pantene television commercial. Its simply brilliant. The story of a deaf and mute girl who learns to play the violin against all odds. I have to agree, it is one of the most touching advertisements I’ve seen in a long, long time.

Quoting The Inspiration Room:

Inspired by a street violinist playing Johann Pachelbel’s Canon in D Major, a teenage girl practices on the violin, perhaps one of the most difficult instruments to play without hearing. She is hampered by her cruel peers, in particular a girl who aims for greatness on the piano. Again and again the violinist returns to the street player for inspiration, finally making it to a classical music competition. Throughout the film we’re shown a chrysalis opening to reveal a butterfly. During the final scenes the girl’s hair is revealed as a symbol of her shining, along with a brief shot of the Pantene Chrysalis Shampoo bottle.

Magic seems to occur when an ad campaign can serve as an inspiration!
Well done to Pantene



4 Responses to “Pantene TV commercial”

  1. danii says:

    Wow ! what a good note to start on!! :)
    brought tears to my eyes…

    besides the fact that Canon in D is my most fave classical piece ever.

    Great ad. Prosit Matt!
    :)

  2. Matt says:

    I’ve been looping Canon in D all morning

  3. Cili says:

    Brilliant!

    I love how you added ‘Advertising’ in the section :)
    thanks for sharing matt!

  4. Matt says:

    as long as it is about music or has a good tune on it… :)

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